《中轴梦AXIS DREAM》
作品简介:
本案委托方为一家主力打造自主品牌“中国轴”的民营企业。中轴产品作为核心且精密的零部件,长期在新能源汽车及电器电机之中承担重要作用。但由于该产品属于传统的“中间产品”,缺乏亮丽的外观,如何在突出产品的同时保持空间的艺术感和趣味性,是本项目的重点难点。 一般消费者并不常见到的中轴产品,对于行业企业及工匠来说,都是艺术品。将中轴组合成一个有规律的矩阵,在展示不同类型产品的同时,打造出了一个艺术装置,可以同时兼顾了产品展示功能、艺术性及科技感,让这些“低调”的核心部件,焕发出一种精致及精密的工业之美。以上下两个异形灯盘及展台作为映衬,进一步突出中轴矩阵的形式感。 The client of this case is a private enterprise that is mainly engaged in building its own brand “China Axis”. As the core and precise components, the central axis products have long played an important role in new energy vehicles and electrical motors. However, because the product belongs to the traditional "intermediate product" and lacks a beautiful appearance, how to maintain the artistic sense and interest of the space while highlighting the product is the key difficulty of this project. The central axis products that are not commonly seen by consumers are art works for industry companies and artisans. Combine the central axes into a regular matrix, and at the same time display different types of products, create an art installation that can take into account the product display function, artistic and technological sense, and let these "low-key" core components shine. An exquisite and sophisticated industrial beauty. The above two different shaped lights and booths are used as a backdrop to further highlight the sense of form of the central axis matrix.