《小混沌大馄饨》
作品简介:
小混沌大馄饨,一家以便利店为模式,提供便利,快速,美味的生活方式的馄饨西安小吃集合店。 MINI CHAOS WONDON is a snack store of wonton in the city of Xi’an, which provides convenient, fast, delicious food services in the mode of convenient store. 在视觉呈现上,提取了“馄饨”成为识别符号,并通过融入发散的纹理延展,将混沌的“融合与发散”概念通过平面表达出来。并提取了西安的建筑、文化、吃、喝四种经典元素融入到视觉中,呈现出美食与文化交融与一体的品牌感受。 Visually, it is expressed with the identification symbol of "wonton", blended with diverging textures, to express the concept of "fusion and divergence" of wonton in a graphic design. It has also extracted the classical elements of architecture, culture, eating and drinking in Xi'an into the vision, showing the perception of the brand as an integration of gourmet food and culture. 在场景上,小混沌大馄饨品牌规划会布满城市的角落。为了提高消费频次,我们将品牌主色的木黄融合在场景中,将家的亲和力与熟悉感置入空间中,强化当地人最熟悉的西安小吃与人场景之间的连接感。 In scenes, MINI CHAOS WONDON brand is planned to cover all corners of the city. To increase the consumption frequency, we have blended the main color of the brand, wood yellow, in the scenes, put the affinity and familiarity of home into the space, strengthening the connection between the local residents' most familiar snacks and the scenes. 在传播上,通过搭建“日历”的玩法,融合温暖而幸福的语言文字,将日常感、亲切感、信赖感融入到传播信息中,置入到消费者的生活里。 In communication, we have combined warm, happy words by building the "calendar" playing method to incorporate daily feelings, intimacy and trust into the dissemination of information and the life of consumers.