太二
获奖者:
亚洲吃面公司
作品简介:
太二是依托九毛九集团雄厚的实力,2015年打造的以老坛子酸菜鱼为产品核心的年轻餐饮品牌。
Relying on the strength of Jiu Mao Jiu Group, TAIER is a young catering brand established in 2015 that focuses on serving boiled fish with old jar pickled cabbage and chili.
品牌独有”二“文化,品牌宣传“二”:酸菜比鱼好吃;顾客体验”二“:不拼桌、不加位、不外卖,超过4个人不接待。但同时也说明了太二对产品口味,以及对用餐体验有着极致的要求。
The brand has a unique "Er” culture. It is “Er” in brand promotion, proclaiming that the pickles are tastier than fish. It is “Er” in customer experience, as it rejects sharing a table with strangers, adding seats to a table, take-out, or more than four diners. But this also shows that TAIER has ultimate requirements for dish taste and dining experience.
为了进一步加深品牌匠心的印记, 整体设计选择版画风格作为延展核心,材质表现选择木板雕刻,色彩则应用极简黑白。独特的设计语言,让太二拥有不可替代的品牌灵魂。
To further deepen the imprint of brand craftsmanship, the overall design adopts the printmaking style as the core of extension. The material performance chooses plank carving, and the colors are the simplest black and white. The unique design language let TAIER have an irreplaceable brand soul.
创立四年,太二凭借新奇、有趣的玩法,吸引了近百万的粉丝,并在全国开出了80多家直营店,遍布北上广深等一线城市及杭州、武汉等新一线城市。未来,太二将继续瞄准一线和新一线城市两大市场,加快发展速度。
In four years since it was founded, TAIER has attracted nearly a million followers with novel and interesting ways to play. It has opened more than 80 chain stores all over the country, including first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and emerging first-tier cities like Hangzhou and Wuhan. In the future, TAIER will continue to target the markets of first-tier and emerging first-tier cities, speeding up the development.