《商业空间视觉设计Commercial space visual design》
作品简介:
项目名称:包小姐与鞋先生品牌上海旗舰店 项目地址:中国上海七宝万科商圈 项目面积:203平方 项目概述:MS.BAG&MR.SHOE 表达对鞋包的独立思维。“纯粹、质感、温暖、自由”是该品牌态度,同时以“颜色”的极致表现传递与众不同的美感,把包包、鞋子、生活配饰等组合在一起看它们的奇妙反应。 MS.BAG&MR.SHOE 的旗舰店采用现代、纯粹、理性的工业设计风格,最大的特点在于无所畏惧暴露。背驰遮遮掩掩,将原生态的水泥、金属运用到极致,烘托以“色彩”为特色的商品,打造纯粹又理性,坦荡而不失温度的体验空间。 纯粹主义讲究以纯色明确绘出简化的几何形象。所以我们在大部分空间运用粗犷而单 一的混凝土,勾勒出矩阵式的方块中岛,承接天地的方形立柱、甚至是大面积的墙面, 所有道具都是大 SIZE,拒绝零零碎碎,放大整个空间的视野。裸顶加局部造型顶的方式使大气简洁的工业风中增加了精致感。灯光的小角度设计更加凸显产品的多色。设计给它们投射出光影,极好地诠释了自画家阿梅代·奥尚方和建筑师勒·柯布西埃、让尼雷提出的 建筑立体主义原理。 开业前期的围挡设计充分运用了品牌色&品牌元素,巨型即将全部打开的鞋盒更是给一人种无限遐想的空间及好奇感。更寓意着给品牌在鞋类品牌中将开启新的篇章。 Project Name: Miss Bao and Mr. Shoe Brand Shanghai Flagship Store  Project address: Shanghai Qibao Vanke Business Circle  Project area: 203 square  Project Overview: MS.BAG&MR.SHOE expresses independent thinking about shoe bags. “Pureness, texture, warmth, freedom” is the attitude of the brand. At the same time, it conveys the distinctive beauty with the ultimate expression of “color”, and combines bags, shoes and living accessories to see their wonderful reactions.       MS.BAG & MR.SHOE's flagship store uses a modern, pure and rational industrial design style, the biggest feature is the fearless exposure. Concealed and concealed, the original ecological cement and metal are applied to the extreme, and the products featuring “color” are used to create a pure and rational, open and temperature-free experience space.      Purism pays attention to the simplified geometric image in solid colors. Therefore, we use rough and single concrete in most of the space, outline the matrix of the square in the island, undertake the square pillars of the heavens and earth, and even the large-area wall, all the props are large SIZE, refused to be broken, magnified The view of the entire space. The way of bare top and partial topping adds a sense of sophistication to the simple industrial atmosphere. The small angle design of the light highlights the multi-color of the product. The design casts light and shadow on them, which is an excellent interpretation of the architectural cubism principle proposed by the painter Amed Oshang and the architect Le Corbusier and Jeanne.       The pre-opening enclosure design makes full use of the brand color & brand elements, and the giant shoe box that will be fully opened is a space and curiosity for one person. It also means that the brand will open a new chapter in the footwear brand.