竞赛
获奖作品赏析
获奖作品赏析



IAI智造奖-金奖 Intelligent Manufacturing Award-Gold Award

项目名称:ONESHOT

获奖者

王颖 / 中国 /Wang ying / China

阅读更多详情


项目简介:


ONESHOT 将价值观、食物、科学、美学融为一体,力求通过简洁、创新及符号性的设计语言,创造出生活方式的新体验。

ONESHOT是个很具有感情色彩的名字,源于奥斯卡史上唯一获最佳配乐奖的Rap歌曲。Look,if youhad one shot,to seize everything you ever wanted,would you capture it,or just let it slip…? 我们希望当你手中握着ONESHOT时不只是一次尝试,而是全力以赴的一次努力。

为了突出ONESHOT精神,以及使其完美融入我们的生活,我们决定将ONSHOT包装设计符号化、便携化。符号化的ONESHOT灵感来源于2.55 Classic Flap 包包的中央,有一个「装香奈儿女士最心爱的口红」的小口袋,ONESHOT放进去也能够恰如其份。它像子弹,像口红,又像雪茄/烟。无论对于男士或者女士都非常友好,便携的同时,又恰到好处的凸显优雅。

ONESHOT包装是由14支试管+透明PET底托+透明PET盒组合而成。其中14支试管由2种颜色组成,每种颜色各7支对应咖啡的两种风味,放置透明PET底托上,就像是科学实验室里的产物,给用户带来科学严谨的感受。外包装盒采用全透明PET材质,用户可以直观的感受到ONESHOT。


ONESHOT combines values, food, science and aesthetics,and strives to create a new lifestyle experiencethrough simple, innovative and symbolic design language.


【Core value】 The name stems from the best soundtrack award in Oscar history,Look,if you had ones hot, to seize everything you ever wanted.


【 Food&Science】 ONESHOT is an ultrainstant coffee with complete "ice drop extraction". The ingredientsare extremely clean,with only three SCA80 + premium beans.


Aesthetics&Design】 In order to highlight the spirit of ONESHOT and integrate it perfectly into our lives,we decided to make ONSHOT packaging design symbolized and portable.The symbolized ONESHOTis

inspired by the center of the 2.55 Classic Flap bag. There is a small pocket that "loads the most belovedlipstick of Ms.Chanel".ONESHOT can fit it properly. lt's like a bullet, like a lipstick,and like a cigar lcigarette.Whether it is friendly to men or women, it is portable and at the same time, it just highlights theelegance.

Among them,


14 test tubes are composed of 2 colors,each of which has 7 flavors corresponding to the twoflavors of coffee, and is placed on a transparent PET base, just like a product in a scientific laboratory,giving users a scientific and rigorous feeling.

【Lifestyle】 ONESHOT's symbolic design matches "The Art of lce Drops".Even on the most formal

occasions, women take it out of their handbags or men take it out of the inner pocket of their suits.Theyare all naturally impressive. What's more interesting is that you can combine ONESHOTInstant Drip withany drink such as hot water, ice water, sparkling water, milk,vegetable milk,alcohol, etc.Each is anartistic possibility .




【返回】