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获奖作品赏析
获奖作品赏析



IAI智造奖-金奖 Intelligent Manufacturing Award-Gold Award

项目名称:EZ高尔夫 / EZ Golf

获奖者

王恺 / Wang Kai 中国 / China

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项目简介:


EZ golf全案设计∶logo设计以年轻创新+扁平化+功能性为主导,用元素组合和变形排版的方式把E和Z字体变型重组,做成外形类似回形针(标记含义)的logo ;其长条形状意指为挥杆提供指向的参照和辅助,使击球的方向更准确、更稳健;而辅助图形的灵感则来自地形等高线,不同弧度和形状构成高尔夫球场的地形。在包装方面,直接摒弃了行业内的传统纸盒包装,用吸塑做出类似鸡蛋盒形状的球盒,使用简洁明了的呈现方式,更具设计感和现代感,同时也用直接、简洁的视觉吸引年轻球手。


EZ golf design: the logo design is dominated by young innovation + flattening + functionality. The E and Z fonts are reorganized in the way of element combination and deformation typesetting to form a logo similar to a paper clip (marking meaning); Its long shape means to provide reference and assistance for the swing, making the direction of hitting more accurate and more stable; The auxiliary graphics are inspired by the contour lines of the terrain. Different radians and shapes form the terrain of the golf course. In terms of packaging, it directly abandons the traditional carton packaging in the industry, uses blister to make a ball box similar to the shape of an egg box, and uses a concise presentation method, which has a sense of design and modernity. At the same time, it also uses direct and concise vision to attract young players.

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