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获奖作品赏析
获奖作品赏析



IAI智造奖-最佳设计大奖 Best Intelligent Manufacturing Award

项目名称:农夫望天辣椒酱 / Nongfuwangtian CHILI SAUCE

获奖者

智晓波 / Zhi Xiaobo中国 / China

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项目简介:


我们的客户希望他们的商品将成为第一个在货架上被发现的商品,这将使客户第一时间愿意尝试购买,这很有趣并且可以分享。


望天农夫的理念是,无需人工干预即可自然种植植物。他们尊重自然规律,无任何添加剂。

   

这种产品包装的创意在于将辣椒的形状结合到容器上,这可以为我们的客户带来采摘辣椒的个人体验。它还在商店陈列中保持了独特的视觉效果。


Our customers hopes their goods will be thefirst to be noticed on the shelves, which will cause them to try to buy, whichis fun and fun to share.


The philosophy of the Farmer Wangtian is that plants will be cultivatednaturally without any human intervention. They respect the rules of natural anddiscard any additive.


The creative idea of this product packaging is that combining the shapeof chilli to the container, which can bring our customer the personalexperience of picking chillis. It also maintains a distinctive expressioneffort in the store.



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